Is this a real ROI calculation?

It is an estimate built from your inputs. The model applies industry-standard conversion ratios (booked-call rate, show rate, close rate) against your numbers. It is intentionally conservative — the missed revenue opportunity uses a 50% recovery factor. The actual impact could be higher. RooferFuel reviews real lead data during an audit to validate and tighten the estimate.

What if I don't know my exact numbers?

Use the defaults — they reflect typical roofing contractor averages. The calculator will still give you a useful directional estimate. After you submit, RooferFuel can pull your actual numbers from your lead sources, CRM, or call recordings during the audit.

Do I need to be using Angi or HomeAdvisor?

No. The calculator works for any paid lead source — Google Ads, Facebook, Modernize, Thumbtack, direct mail, or a combination. If you are spending money to get leads and not all of them are converting, the model is relevant to your situation.

What happens after I submit my score?

RooferFuel reviews your score and calculator inputs, then follows up — typically within one business day — to walk through the audit findings and discuss whether a Garbage Lead Audit makes sense for your situation. There is no hard sell. If RooferFuel is not the right fit, you will hear that clearly.

Can RooferFuel replace my current lead sources?

That depends on your market and volume needs. The audit identifies where your current sources are leaking money and whether the RooferFuel system is a better match. Some clients fully replace vendor leads. Others run RooferFuel alongside existing sources during a transition. The audit answers that question for your specific situation.

Free Calculator

How Much Are Garbage Roofing Leads Costing You?

Use the free RooferFuel calculator to estimate wasted lead spend, missed booked calls, and hidden revenue leakage.

No sign-up required to see your result

Results in under 60 seconds·See your score before submitting contact info·Free audit with no obligation

Step 1

Enter your lead numbers

Use the sliders or type your values. Defaults are shown — adjust to match your situation.

Monthly lead spend$3,000

Total you spend on leads each month (ads, pay-per-lead vendors, etc.)

Average cost per lead$100

What each inbound lead costs on average

Estimated bad lead rate50%

% of leads that don't answer, aren't in your area, or are already working with someone else

Average job value$10,000

Average revenue per completed roofing job

Step 2 — Get Your Audit

Send My Score + Request Audit

Fill in your details and RooferFuel will follow up with a personalised audit.

Full name

Company name

Mobile number

Website URL

By checking this box, I give my express written consent for RooferFuel — a brand of eWorkForce Technologies, Inc. (“RooferFuel”) — to contact me at the phone number and email address I provided, including by automated technology such as autodialed and prerecorded/artificial-voice calls, AI voice calls, and SMS/MMS text messages, as well as by email, for marketing, sales, scheduling, and service purposes. I understand that my consent is not a condition of purchasing any goods or services. Message frequency varies (recurring messages may be sent). Msg & data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help. See RooferFuel's Privacy Policy and Terms of Service / SMS Terms.

No obligation. Results vary. See our claims & results disclosure.

Calculator

Roofing Lead Waste Calculator

The RooferFuel Lead Waste Calculator estimates the hidden cost of low-quality roofing leads. Enter your monthly lead volume, average lead cost, contact rate, booked-call rate, and average job value to see estimated wasted spend, missed booked calls, and hidden revenue leakage from leads that never convert.

Run the Calculator

Lead Quality

The Real Cost of Bad Leads

A cheap cost-per-lead can mask an expensive cost-per-booked-job. When roofing leads fail to answer, book, show, or close, your real acquisition cost multiplies. The calculator makes that math visible — so you can compare your true cost per opportunity across lead sources, not just your headline CPL.

Calculate My Lead Cost

Marketplace Leads

Shared Marketplace Lead Waste

Shared leads from Angi, HomeAdvisor, Modernize, and similar platforms are sold to multiple contractors simultaneously. Low exclusivity drives down contact rates and booked-call rates, which drives up your real cost-per-job. The calculator lets you model whether marketplace lead spend is creating real roofing conversations or just sales noise.

Model My Marketplace Spend

Your Score

Your Lead Waste Score

After running the calculator, RooferFuel generates a lead waste score based on your contact rate, booked-call rate, and estimated revenue leakage. A higher score means more waste. The score is an estimate — a free RooferFuel audit reviews your actual lead data to validate and tighten the numbers.

See My Score

Free Audit

Get a Free Garbage Lead Audit

Your calculator score is a starting point. A RooferFuel Garbage Lead Audit reviews your actual lead sources, funnel, and conversion path to identify where budget is leaking and whether a better-fit alternative exists. Submit your score and a RooferFuel specialist will follow up — typically within one business day.

Request My Free Audit

Why CPL is misleading

Raw cost per lead is only half the story

Low CPL looks good on a dashboard. But if the leads don't answer, share your contact with competitors, or aren't in your area — the real cost per booked call and per job is far higher than it appears.

Leads that never answer

Bad leads often have disconnected numbers, wrong area codes, or no intent. You pay per lead regardless.

Shared leads dilute close rates

Many lead vendors sell the same contact to 3–5 contractors simultaneously. You are competing on price before you even speak.

Out-of-area prospects

Lead platforms often have loose geographic targeting. You get calls 90 minutes outside your service zone.

Sales time wasted on bad fits

Your sales team spends an average of 15–30 minutes per bad lead — time that compounds across hundreds of contacts.

Booked calls that don't show

Low-intent leads book appointments they have no intention of keeping. This destroys schedule predictability.

Raw CPL hides the real cost

A $50 lead that never converts costs more than a $200 lead that closes a $15,000 job. CPL alone is a misleading metric.

Free Audit

Want RooferFuel to audit the real leak?

Your score is only an estimate. RooferFuel can review your lead sources, funnel, and conversion path to identify where budget is actually leaking.