Roofing Marketing Economics
Roofing lead vendor comparison
Direct Answer
How should roofers compare lead vendors?
Roofers should compare lead vendors on exclusivity (shared vs exclusive), lead intent and source, replacement and refund policies, contract terms, and — most importantly — the true cost per booked appointment and per sold roof, not just the price per lead. A cheap vendor with shared, low-intent leads can cost more per sold roof than a pricier exclusive source. Always evaluate vendors against your own close rate and follow-up capacity.
Judge on sold roofs, not lead price
The vendor with the lowest price per lead is rarely the cheapest per sold roof. Run every vendor through your own close rate to compare fairly.
| Criterion | What to ask | Why it matters |
|---|---|---|
| Exclusivity | Shared or exclusive? | Drives conversion & competition |
| Intent/source | Where do leads come from? | Predicts booking rate |
| Replacements | Refund/replace bad leads? | Protects spend |
| True cost | Cost per sold roof? | Real ROI, not lead price |
Frequently Asked Questions
Related Pages
Roofing Marketing EconomicsBook Your Free Garbage Lead Audit
See exactly where your roofing budget is leaking on garbage leads, missed calls, and slow follow-up — and how many real customers you should be booking instead.
Last updated: