Calculator
What are garbage leads costing your roofing business?
Adjust your monthly jobs and average job value to see the model. Every figure is an estimate based on RooferFuel.ai's first-party intake model, not a guarantee — the full assumptions are linked below.
How much are garbage leads costing you?
In our intake modeling, roughly 8 in 10 inbound leads fail basic qualification (modeling assumption pending publication of our first-party dataset — see methodology). They bury the real customers you never get to. Start with the jobs you actually book.
You stopped chasing the 80% that was never going to buy.
Kill My Garbage Leads →First-party intake model: ~8 in 10 inbound leads fail basic qualification (assumption pending publication of our first-party dataset) · real leads book appointments at 70% · appointments close at 35%. Revenue lost = real customers buried by garbage, run through book → close → job value. See the methodology. Your numbers will vary.
Full calculator + methodology → See every formula, default value, and assumption behind the model.
This calculator uses RooferFuel.ai's first-party intake-model rates for lead quality, booking, and close rates (assumption pending publication of our first-party dataset). Results are illustrative estimates that depend on your market, offer, pricing, ad spend, and sales process. See the full methodology and assumptions on the linked model pages.
Related Pages
How the numbers workTurn the estimate into booked jobs
Book a free audit. We'll map this model to your actual lead sources and show you where garbage leads are leaking revenue.